The kind that tells you the story behind the story.
The kind that gives brands not just a new voice but a brand new face.
The kind whose quality is not determined by whether its going on TV.
The kind that gets talked about years after it’s made.
The kind that enjoys the privilege of being shared. Yes on Facebook. Twitter. YouTube. Everywhere.
The kind that could be sad, funny, awesome, gorgeous, beautiful. But never boring.
Kind of like something that makes you think ‘Damn! I wish I’d made this.’